Whistleblowing

In Jit Team, the most important value is people. We want to guarantee the opportunity to ask questions and report any concerns regarding illegal practices or behavior in accordance with the Act of 14 June 2024 on the protection of whistleblowers.

This form is not an emergency service.

Do not use this site to report events presenting an immediate threat to life or property. Reports submitted through this service may not receive an immediate response. If you require emergency assistance, please contact your local authorities.

Describe the situation in the field below. We will verify it in detail and take further action on the matter.

Markets have always had their complexities. Anyone who has been in the business for as long as I have will attest to that. But there’s a new complexity with the explosion of touchpoints and channels, sources of influence, and changes in buying habits and journeys. To cope, the marketing industry has opted to simplify and standardise. Marketing thought leaders advised us simply to: ‘outspend to outcompete’, ‘forget the hard work of finding a point of difference, just be distinctive’. This advice is not incorrect, but it’s an unhelpful oversimplification. The truth is that reach and distinctiveness are not relevance, and relevance is what drives purchase behaviour.

It’s this drive to oversimplify markets and marketing that has held brands back from the rate of growth they’re capable of achieving.

The focus on simplification should read ‘shortcut’, or at best ‘incomplete’, and followers will undoubtedly find their marketing outcomes are either budget-hungry or just fail to meet expectation.

The focus on simplification should read ‘shortcut’, or at best ‘incomplete’, and followers will undoubtedly find their marketing outcomes are either budget-hungry or just fail to meet expectation.